Melodrama
PACKAGING DESIGN
A limited-edition vinyl redesign for Melodrama that visualises heartbreak, healing and self-discovery through photography, natural imagery and paper-cut elements inspired by growth, renewal and transformation.
THE CONCEPT
This limited-edition vinyl redesign reimagines Melodrama as a visual journey through heartbreak, vulnerability and self-discovery. Inspired by the album’s emotional progression, the concept uses trees, greenery and flowers as metaphors for growth, resilience and renewal, reflecting the transition from emotional pain to healing. Drawing on my own connection to the album as a teenager, the project aims to resonate with young audiences who identify with its themes of change and self-reflection. By translating these emotions into a natural visual language, the design creates a narrative that mirrors the personal growth experienced throughout the album.
THE IMPLEMENTATION
The vinyl packaging was developed using photography and paper-based elements to communicate the album’s emotional depth and transformation. While the project began as a layered paper-cut concept, photography was ultimately chosen to capture the atmosphere and complexity of the themes more effectively. Images of trees and flora symbolise natural cycles of growth and regrowth, while paper-cut elements were retained in the vinyl stickers to reference both fragility and strength. Converging branches and structured typography on the outer sleeve evoke feelings of isolation and emotional tension, while the inner gatefold introduces flower-shaped cut-outs and vibrant colour to represent healing, renewal and self-discovery. Together, these elements create a cohesive visual narrative that unfolds across the vinyl experience.
Let’s make something fun together
+61 418949939
Melodrama
PACKAGING DESIGN
A limited-edition vinyl redesign for Melodrama that visualises heartbreak, healing and self-discovery through photography, natural imagery and paper-cut elements inspired by growth, renewal and transformation.
THE CONCEPT
This limited-edition vinyl redesign reimagines Melodrama as a visual journey through heartbreak, vulnerability and self-discovery. Inspired by the album’s emotional progression, the concept uses trees, greenery and flowers as metaphors for growth, resilience and renewal, reflecting the transition from emotional pain to healing. Drawing on my own connection to the album as a teenager, the project aims to resonate with young audiences who identify with its themes of change and self-reflection. By translating these emotions into a natural visual language, the design creates a narrative that mirrors the personal growth experienced throughout the album.
THE IMPLEMENTATION
The vinyl packaging was developed using photography and paper-based elements to communicate the album’s emotional depth and transformation. While the project began as a layered paper-cut concept, photography was ultimately chosen to capture the atmosphere and complexity of the themes more effectively. Images of trees and flora symbolise natural cycles of growth and regrowth, while paper-cut elements were retained in the vinyl stickers to reference both fragility and strength. Converging branches and structured typography on the outer sleeve evoke feelings of isolation and emotional tension, while the inner gatefold introduces flower-shaped cut-outs and vibrant colour to represent healing, renewal and self-discovery. Together, these elements create a cohesive visual narrative that unfolds across the vinyl experience.
Let’s make something fun together
+61 418949939
Melodrama
PACKAGING DESIGN
A limited-edition vinyl redesign for Melodrama that visualises heartbreak, healing and self-discovery through photography, natural imagery and paper-cut elements inspired by growth, renewal and transformation.
THE IMPLEMENTATION
The vinyl packaging was developed using photography and paper-based elements to communicate the album’s emotional depth and transformation. While the project began as a layered paper-cut concept, photography was ultimately chosen to capture the atmosphere and complexity of the themes more effectively. Images of trees and flora symbolise natural cycles of growth and regrowth, while paper-cut elements were retained in the vinyl stickers to reference both fragility and strength. Converging branches and structured typography on the outer sleeve evoke feelings of isolation and emotional tension, while the inner gatefold introduces flower-shaped cut-outs and vibrant colour to represent healing, renewal and self-discovery. Together, these elements create a cohesive visual narrative that unfolds across the vinyl experience.
THE CONCEPT
This limited-edition vinyl redesign reimagines Melodrama as a visual journey through heartbreak, vulnerability and self-discovery. Inspired by the album’s emotional progression, the concept uses trees, greenery and flowers as metaphors for growth, resilience and renewal, reflecting the transition from emotional pain to healing. Drawing on my own connection to the album as a teenager, the project aims to resonate with young audiences who identify with its themes of change and self-reflection. By translating these emotions into a natural visual language, the design creates a narrative that mirrors the personal growth experienced throughout the album.
Let’s make something fun together
+61 418949939