Night of the Living Dead
EVENT BRANDING
The promotional branding for an immersive horror experience held at the Village Cinema's Coburg Drive-In for the advance screening of the Night of the Living Dead (1968) rerelease.
THE CONCEPT
The concept for this campaign was to reintroduce Night of the Living Dead (1968) to a contemporary audience through an immersive horror experience while preserving the gritty atmosphere and visual legacy of the original film. Inspired by the film's grainy cinematography, cult status and themes of isolation and survival, I developed a visual identity that felt unsettling, tactile and nostalgic. Influenced by Saul Bass's use of bold shapes, strong contrast and simplified visual storytelling, the concept embraced a handmade aesthetic, combining distressed textures, expressive typography and silhouetted illustrations to create a campaign that felt authentic to the film while appealing to modern audiences.
THE IMPLEMENTATION
The visual identity was implemented across a series of physical and digital touchpoints designed to build anticipation and immerse audiences in the event's experience. I started with the poster as the foundation of the campaign, the identity was extended into a limited-edition invitation package which included a personalised fold-out invitation, collectible art card and 'contaminated' ticket. It was also extended further into social media content. UV printing, distressed textures and tactile finishes were used throughout to reinforce the analogue qualities of the original film and create a strong physical presence. Each outcome was designed to function as both a promotional tool and an immersive artefact, encouraging audiences to engage with the experience before arriving at the screening.
Let’s make something fun together
+61 418949939
Night of the Living Dead
EVENT BRANDING
The promotional branding for an immersive horror experience held at the Village Cinema's Coburg Drive-In for the advance screening of the Night of the Living Dead (1968) rerelease.
THE CONCEPT
The concept for this campaign was to reintroduce Night of the Living Dead (1968) to a contemporary audience through an immersive horror experience while preserving the gritty atmosphere and visual legacy of the original film. Inspired by the film's grainy cinematography, cult status and themes of isolation and survival, I developed a visual identity that felt unsettling, tactile and nostalgic. Influenced by Saul Bass's use of bold shapes, strong contrast and simplified visual storytelling, the concept embraced a handmade aesthetic, combining distressed textures, expressive typography and silhouetted illustrations to create a campaign that felt authentic to the film while appealing to modern audiences.
THE IMPLEMENTATION
The visual identity was implemented across a series of physical and digital touchpoints designed to build anticipation and immerse audiences in the event's experience. I started with the poster as the foundation of the campaign, the identity was extended into a limited-edition invitation package which included a personalised fold-out invitation, collectible art card and 'contaminated' ticket. It was also extended further into social media content. UV printing, distressed textures and tactile finishes were used throughout to reinforce the analogue qualities of the original film and create a strong physical presence. Each outcome was designed to function as both a promotional tool and an immersive artefact, encouraging audiences to engage with the experience before arriving at the screening.
Let’s make something fun together
+61 418949939
Night of the Living Dead
EVENT BRANDING
The promotional branding for an immersive horror experience held at the Village Cinema's Coburg Drive-In for the advance screening of the Night of the Living Dead (1968) rerelease.
THE IMPLEMENTATION
The visual identity was implemented across a series of physical and digital touchpoints designed to build anticipation and immerse audiences in the event's experience. I started with the poster as the foundation of the campaign, the identity was extended into a limited-edition invitation package which included a personalised fold-out invitation, collectible art card and 'contaminated' ticket. It was also extended further into social media content. UV printing, distressed textures and tactile finishes were used throughout to reinforce the analogue qualities of the original film and create a strong physical presence. Each outcome was designed to function as both a promotional tool and an immersive artefact, encouraging audiences to engage with the experience before arriving at the screening.
THE CONCEPT
The concept for this campaign was to reintroduce Night of the Living Dead (1968) to a contemporary audience through an immersive horror experience while preserving the gritty atmosphere and visual legacy of the original film. Inspired by the film's grainy cinematography, cult status and themes of isolation and survival, I developed a visual identity that felt unsettling, tactile and nostalgic. Influenced by Saul Bass's use of bold shapes, strong contrast and simplified visual storytelling, the concept embraced a handmade aesthetic, combining distressed textures, expressive typography and silhouetted illustrations to create a campaign that felt authentic to the film while appealing to modern audiences.
Let’s make something fun together
+61 418949939