Subtext
Publication Design
A promotional identity for a dating‑app startup inspired by the unspoken social codes of Pride and Prejudice.
The Concept
The campaign centres on a publication featuring ink on tracing paper inserts saddle‑stitched into the book, using layered transparency to echo the subtle signals and hidden expectations of modern dating. Interactive elements such as a French‑fold with a fold out fortune teller inside and a letter opener used to reveal what hides beneath the tracing paper layers extend the theme of uncovering what is usually left unsaid. The fortune teller also taps into a sense of nostalgia that resonates strongly with the 18–25 audience.
The Implementation
The campaign centres on a publication featuring ink on tracing paper inserts saddle‑stitched into the book, using layered transparency to echo the subtle signals and hidden expectations of modern dating. Interactive elements such as a French‑fold with a fold out fortune teller inside and a letter opener used to reveal what hides beneath the tracing paper layers extend the theme of uncovering what is usually left unsaid. The fortune teller also taps into a sense of nostalgia that resonates strongly with the 18–25 audience.
Let’s make something fun together
+61 418949939
Let’s make something fun together
+61 418949939
Subtext
Publication Design
A promotional identity for a dating‑app startup inspired by the unspoken social codes of Pride and Prejudice.
The Concept
The campaign centres on a publication featuring ink on tracing paper inserts saddle‑stitched into the book, using layered transparency to echo the subtle signals and hidden expectations of modern dating. Interactive elements such as a French‑fold with a fold out fortune teller inside and a letter opener used to reveal what hides beneath the tracing paper layers extend the theme of uncovering what is usually left unsaid. The fortune teller also taps into a sense of nostalgia that resonates strongly with the 18–25 audience.
The Implementation
The campaign centres on a publication featuring ink on tracing paper inserts saddle‑stitched into the book, using layered transparency to echo the subtle signals and hidden expectations of modern dating. Interactive elements such as a French‑fold with a fold out fortune teller inside and a letter opener used to reveal what hides beneath the tracing paper layers extend the theme of uncovering what is usually left unsaid. The fortune teller also taps into a sense of nostalgia that resonates strongly with the 18–25 audience.
Let’s make something fun together
+61 418949939